View and/or download as pdf.

World Wide Arts and WEBbeams Partner To Enhance the Customer Experience in Retail Coffee Shops

In Store Network boosts sales and satisfaction

LOS ANGELES, Dec. 9 /PRNewswire/ -- Beyond the delicious drinks and flaky scones, customers are increasingly looking to coffee shops to provide more incentives to garner their patronage. One key element in choice is that of entertainment and Wi-Fi accessibility. The Independent Coffee Network (ICN) and WEBbeams are pleased to announce that they have entered into a partnership to provide a full media solution for coffee retailers and coffee franchises that makes a coffee shop, a destination for this very reason.

By combining ICN's ambient digital signage with WEBbeams integrated Wi-Fi service, coffee retailers can deliver unprecedented entertainment to customers easily and at a minimal cost. How? ICN and WEBbeams use the same wireless "smart router" to deliver live, fresh content to digital screens and a turn-key Wi-Fi management solution. By using the new combined services retailers will increase sales at point of purchase.

"Together with WEBbeams, ICN gives retailers long lasting value by collaborating on

in-store promotions every month, and we extend the retailers branding on the Wi-Fi landing page. Also for brand marketers, we can give them two placements in each store; on the digital screens and on the Wi-Fi landing page. The integrated Wi-Fi management solution allows cafe owners to focus on what is important to them -- their coffee and customer service," said David Shikiar, president of World Wide Arts.

ICN's brings expertise in on-screen content. It collaborates with retailers, creating marketing promotions for the retailer's in-store products, to boost sales at point of purchase. In addition ICN presents a brand on screen that provides independent music, art content, music videos, local weather, and local and national advertisements that don't annoy the customer. The information in them is relevant and useful to the coffee house customer, and most importantly doesn't interrupt the ambience of the store. Also the "social conversation" moves inside the store. ICN provides social media interaction on screen via mobile phones. Users in the store can text tweets of their own or react to tweets on the screens, as they appear live.

WEBbeams' Integrated Wi-Fi Management Solution is designed specifically to address the unique needs of cafe retailers, but also the demands of today's exploding growth of mobile Wi-Fi users. "We offer cafe retailers the ability to eliminate Wi-Fi squatters, increase network security and profitability. Retailers can offer a preset amount of free Wi-Fi use to customers in exchange for a purchase or charge non-purchasing customers for their use," said Chris Rodriquez, marketing manager of WEBbeams.

Key to WEBbeams success is the WEBbeams Smart Router. Proper positioning helps retailers maintain PCI compliance by separating the public from the private traffic without the need of multiple Internet connections and routers. It also avoids frequent crashing by regulating bandwidth which; ensures business transactions, and delivers a brandable connection to all end-users. WEBBeams monthly service includes unlimited complimentary access, 24/7 end-user support and system monitoring and login/revenue share states.

For a limited time, WEBbeams has agreed to forgo their original equipment cost, and offer a free two-month trial of their Integrated Wi-Fi Management Solution, after which time the service is $50 per month. ICN is reducing their set-up fee and there are no further fees for content, screen or installation. Inquiring retailers are asked to visit http://www.webbeams.com/wwainfo.html

About World Wide Arts (WWA)

Based in Los Angeles, World Wide Arts delivers unique, interactive entertainment experiences that captures the imagination and influences the engagement of consumers in the "on the go, on demand" world. Moving beyond traditional broadcast media and typical re-purposed media, WWA reaches consumers in the finest coffee establishments through its innovative digital media platform, the Independent Coffee Network (ICN). ICN entertains and informs consumers while enabling marketers to engage consumers through music, mobile interaction and social media. For more information visit www.worldwidearts.com.

SOURCE World Wide Arts